We can only raise funds for our charity partners because of the support of our customers. Therefore, we publish a Giving Back Report each month at our website and share it on social media to account for the money raised as part of our Giving Back Program. We want to be a great sock store and that means offering socks you can love. We search for the largest possible selection of great quality socks.
We offer something for everyone. Plus, we have our Sock of the Month Club. And, we have gift boxes and gift bags. We focus on socks and seek to offer packages that will spread happiness. We want a personal connection with our customers. Every package receives a thank you note from John and some candy. And now if we see a package going to a member of the Military service, we add a special thank you card.
We are always looking for ways to make things more personal. We have a social mission and an e-commerce mission. These twin missions are indivisible. Our social mission helps our e-commerce efforts and our e-commerce efforts supports our social mission. We believe it is not enough simply to sell things; we think it is important to have a mission and to give back.
Our Social Enterprise model is an alternative to models that only seek to make money. Make no mistake, we want to be profitable, but we have found that the more we do for others, the better our business will succeed. Click here for John and Mark in the Media. JCS Rewards 0 Cart. Find Socks Fast. John Lee Cronin and Mark X. At the time, Mark was on the hunt for a job himself; another family business that he was working for a law firm had recently shuttered and he was looking for his next venture.
We didn't go prepare a business plan. We didn't do a lot of research In the beginning, it was just the two of them collaborating on the website. They picked out a few socks together, slowly scaling up an inventory. The Cronins ticked off all the steps typically taken in building a small business, from registering with the state to opening bank accounts.
The only marketing they had was a Facebook page featuring low-fi videos of John talking about his socks. The initial investment in the business, Mark says, was just a couple thousand dollars. The John's Crazy Socks website officially launched in December , but it didn't go off without a hitch.
Mark and John had intended to open the online store at 10 a. It was 3 p. Despite the delay, the response from customers, Mark recalls, was promising.
They received 42 orders that first day, all local and largely coming from nearby Huntington, New York. John, at the time, was a student at Huntington High School. But instead of simply shipping out the socks, John had an idea, one that may just have been key to the wild success that would soon follow. Then John hand-delivered his customers' orders on Long Island. They even took a picture with me, take a video with me. It's amazing. John's enthusiasm for his budding business — and the emphasis he placed on customer service and providing a quality experience — did not go unnoticed.
Jeff Bezos, John notes, does not include candy with Amazon orders. Videos and photos of John's home deliveries started to spread on social media, and sales began to skyrocket. So I drove to every Kmart in Suffolk County, and bought all the Christmas socks we could, so that we would have something to sell.
Never shy of publicity, the businessman was a regular in the business pages and on lists of Australia's most wealthy people, and offered advice and insights for people hoping to emulate his success.
End of the line Crazy John's. Credit: Michael Clayton-Jones. Crazy John's customers would continue to be supported through Vodafone stores and its dealerships, the company said, adding that they would be transferred on to the Vodafone network. Telecommunications analyst Paul Budde said all three providers in Australia - Telstra, Optus and Vodafone - have had to grapple with the cost of investing in 4G networks, market saturation in the mobile phone market, and stagnating revenue opportunities.
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