More recently, our study focused on food insecurity, and almost a third of college students have missed a meal once per week since the pandemic. You had people like Chelsea Clinton speaking on how the power of kindness can change the world, but how do you get that message out there virtually?
Is that a big part of it now? We do it through two ways. One is our digital platform, and we also host a number of Born This Way Foundation talks to various communities that deserve to be highlighted to find out how mental health affects their community. These are very specific things that schools and businesses can do to adapt their environment to be more kind.
So we provide these resources as outwardly as possible. For example, in high school, saying hello to a student can make a difference in their environment. It can make a difference in their mental health. It can help with absenteeism and productivity. My point is: These are not heavy lifts. They are simple and can be implemented to make young people feel like they belong. The second way is through our partnership. I cannot be more proud of the extensive network of partners that our team has developed.
We need to hold hands with other partners. So we tapped into this extensive network during our holiday campaign, and developed our ChannelKindnessHoliday campaign with Together Rising and some other grassroots organizations to support communities that are disproportionately impacted by the pandemic.
We also have a campaign called BeKind We know from research that if you do something for 21 days it becomes a habit, so this is a campaign that invites people to engage in acts of kindness daily for 21 days so it becomes integrated into your life. It has gone global. We have tool kits for schools that can implement this in the fall. You can be a very strong and effective leader, or teacher, or student, and do it with kindness.
CC: I love that. It all sounds doable when you create this step-by-step process of change. Statistically, have you noticed its efficacy?
CG: We have. From the beginning, we recognized that this will be a multiyear process. CC: What are some challenges you face that you also plan to tackle in ? CG: There are never enough hands and arms and partners to reach all the young people we want to reach. A constant challenge is scaling. We describe ourselves as gap fillers and bridge builders, and through our research we identify the gaps in what young people need to become healthier, both emotionally and physically. And we work together, or with our partners, to develop those resources for them.
Keeping up with all the things young people need. CG: We often talk with young people in terms of scope and aspiration. We always try to point them to resources. Their feelings are real, and we let them know someone is here for them, to give them hope that someone cares about them.
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