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Functional Intelligence : When used with the popular Cisco Configuration Express tool, the auto installation technology offers true ready-to-use installation. Expand market opportunities : Continually add new capabilities with the Cisco integrated access device platform to keep the SMB competitive. Also because the rest of the iAd promotional pages are still active with no message stating it is closing. I had also read some media reports like you that said it was just the part of iAd where developers create ads for their own apps that is ending:.
I contacted the iAd team for clarification and was just referred back to the original announcement. The iAd App Network provides an environment for you to incorporate rich media ads into your iOS apps. Once you sign the iAd App Network Contract and integrate the iAd Framework in your app, all apps that are approved and Ready for Sale will be eligible to receive iAd ads.
As an iOS app developer, you can take advantage of iAd in two ways:. Design targeted advertising campaigns to promote your iOS apps through iAd Workbench. The final bit of confusion relates to earlier media reports about possible changes to the iAd backend:. Cue said he was surprised by the extent to which publishers call on Apple to handle ad sales. He said Apple has accelerated the development of its iAd network and expects to launch a self-service ad-buying platform in the next two months to help increase ad spending.
I think the reported backend changes to iAd must only refer to advertising in the News app, which could make sense as the news publishers are locked into Apples own News app and can't replace iAd themselves with an alternative.
But still having said all that, could they really shut down iAd with just a brief statment on a easily missed news page! Eddy says a lot of positively charged 'forward looking' things Wax positive to help comfort investors.
Eddy recently said the company " missed the error as it focused on other aspects of the product " about why Apple 'underreported' Apple News users to it's publishers. Smells like a typical Eddy snow job It was just a matter of time before they cut their loses, and recent changes to staff [ Hoping this is good news ] may have something to do with it. It all boils down to Apple's habit of 'build it and they will come' - all well and good, but when you build something, you need to build it out, not just press-release it and then move to the next big thing.
Its all over for developers providing free apps using iAd. I've always been a bit confused by peoples general impression that iAd is a "failure", its been by far the most successful way for me to monetise many of my apps, beating several other ad networks. Its very strange the way this has been announced, I suppose the iAd staff who have been layed off don't have an incentive to clarify or update the web site. Or, they've been caught on the hop by the initial media stories and just aren't ready for the big reveal where it will all make sense?
I would agree with your thoughts on it not being a failure - before the bulk of my free downloads started going to China where iAd does not operate , iAd was my best performing ad network. I guess it depends on how you measure success. Failure for Apple.
The individual dev is left to decide how it worked out for them, personally. I think at the beginning, many of us had high hopes it would be a trustworthy and beneficial experience simply because Apple was involved. If Apple had better managed their own expectations, perhaps it would have worked out better for everyone.
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