Remember those old Westerns where cowboys branded cattle? They did it to mark ownership. Your logo should do the same thing minus the pain of a red hot branding iron. Imprinted on your products, your business card and your website, your logo communicates ownership.
Typically a symbol of wisdom, the owl in the Little Minds Book Box window speaks to the benefit to the consumer, i. People are drawn to interesting design and color. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.
They can serve this logo up on signage, menus and their website to draw in hungry consumers searching for this specific dining experience. By completing this form, you agree to our Terms of Service and Privacy Policy. The logo for this line of skin care cosmetics perfectly communicates the product benefits—fresh, gentle, natural, healthy. Effective simplicity like this makes me want to pull it from the shelf and put it in my cart. There are certain symbols that come to represent particular industries or products.
For example, how many pizza places have you seen with a logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe holding a ridiculously huge pizza? A good logo reflects who you are, but it should also distinguish you from everybody else. A good logo should dare to be different. Plus, I think we can all relate to the wolf howling for pizza late at night. From time to time, a company will redesign their logo, perhaps to update their look or reflect some other corporate change.
As a marketer, I get this. It should communicate your values and be unique enough to not be confused with others in your space. The most powerful brands stick to a simple color palette of less than three main colors. They also use solid colors rather than gradients. Keep in mind color looks different on screen and in print. The same can be done with graphic elements, symbols, and icons. A visual element adds interest and makes your logo memorable. It has to grab the attention of a consumer for 10 seconds to they can memorize it and form an opinion about it.
Some designers create this by modifying text or adding an illustrated icon that can be used on its own in certain situations. Make sure all the artwork is original and not from clip art. Over time and with consistent use, a visual association will develop. Design matters and you do need it! Especially if you want people to give you money and tell the world about you. When you invest in your branding, you empower your small business to thrive. Have a question about branding or logo design?
Write a comment below! Need a professional logo designed for your small biz? Get in touch. View some of our logo designs here. Emily is a graphic and website designer. She writes about branding and web design to help small business owners and entrepreneurs with digital design and marketing. How to Choose the Right Logo Format Logo Design. Feb 1 Written By Emily Krause. What are the various types of logos? What makes a good logo? Why does your business need a logo?
How do you create a good logo? Choose typography that represents your values The selection of typefaces and how they are arranged is as important as the use of color, images, or graphics in creating a logo and brand. Pick colors wisely The color of your logo will determine how it is perceived and has the power to drive purchasing decisions.
The rose becomes his rose when, say, he gives the stem a neon color or he designs one of the petals to look like an arrow pointing upward. Pick, shape and refine your logo. If a logo is more abstruse than accessible, if it is more opaque than obvious, if it is more cryptic than coherent, if it is more problematic than precise — a business owner should not struggle to understand that consumers misunderstand their logo.
Put another way, do not sacrifice commerce for the sake of art. Do not let a fancy design that does not reflect your message dictate how you act. Do not let design distract consumers, in the event your logo is too difficult to decipher or too dubious to describe. In comparison, the right logo can inspire loyalty and instill a love for effective design. Choose your logo carefully, so your business may prosper and you may profit. This is a BETA experience. You may opt-out by clicking here. More From Forbes.
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