These would include the three primary colors, as well as secondary colors produced via layering of primary colors. Finally, all three primary colors could be layered to create the seventh full CMYK color: black. Pantone revolutionized print marketing colors by providing a standardized system. The Pantone Color Matching System ensures that manufacturers all around the world can refer to the exact same color and feel confident in their matching ability, despite never coming into direct contact with one another.
Currently, Pantone boasts a total of over 1, different colors. Specific guidelines highlight exactly which colors can be reproduced via cyan, magenta, yellow, and black inks. These are carefully mixed to create a variety of unique colors. Each Pantone color is labeled via a unique number. For example, PMS refers to a specific shade of pink.
Pantone numbers may be followed by letters such as M, C or U. These stand for matte, coated, or uncoated. Although largely used in marketing, Pantone color identification has proven useful across a surprising array of industries, including fashion, beauty, and real estate, among others. It is important to consider the difference between the aforementioned color models when creating designs. Colors will appear completely different on your computer monitor than they will on printed material.
In addition, no two display screens will show colors completely the same. This makes the design and printing process a bit more complex when it comes to choosing colors. Graphic designers will typically use Pantone colors as a reference point because the colors on the computer screen are not identical to those on the printed page. They will then convert the Pantone shades to either RGB or CMYK, depending on whether the design will be in a digital format, such as a web page, or a printed format such as mailers or printed ads.
If the print project at hand requires colors that are an exact match, Pantone colors will be used and processed as a fifth color on the printing press.
However, it is important to note that this will raise the cost of the printing project. Retaining Pantone colors during printing requires extra plates as well as additional time and effort in setting up and washing up.
Companies should consider the potential for an additional cost along with their printing budget before deciding on an identical color match for print projects.
Now that you know a little bit more about the different ink types and how they can affect the printing process, you can make more informed decisions about your print collateral design. Ultimately, your goal should be to select colors that deliver the greatest marketing ROI for print and digital formats. If you need help choosing the right ink colors or creating print or digital designs that evoke the right emotions, our team is ready to help.
Call us today for more information: Using the right colors in your print collateral is a vital part of creating valuable marketing materials that connect with your audience and work to build a connection. It is important to choose your colors carefully to fit the structure of your project. Below, we will provide an overview of the important differences between RGB, CMYK, and Pantone to give you a better understanding of these different ink types.
It all depends on the nature of the print job and your budgetary constraints. With process printing, they are inevitable, however typically so tight that they are not recognizable to the human eye.
Color Model — The expression of colors within a color space. Colors created without screens or dots. To learn more about how to use CMYK and Pantone in your packaging or branding process, please contact us at or info brand-directions. Colours are created by layering a combination of the four colours together. Home printers and commercial printers go with CMYK to print texts and images. Similarly, most magazines and newspapers are printed using CMYK.
CMYK uses a series of dots in the four colours to create images and colours. That method means that a wide variety of colours can be used in a small area. This padding of tiny dots is what creates the impression of a solid colour. The other downside is consistency — CMYK colours can look different on each printer and even within the same document.
The system uses a similar technique to house paints, where each colour corresponds to a number and a swatch sample. This ensures a visual consistency that is often lacking with CMYK. Pantones are best suited for logos and business stationery, which could be anything from a letterhead to the branding on a Formula 1 car.
Governments around the world have adopted the PMS to specify national flag colours for instance. Print quality is generally much better and more accurate with Pantone than CMYK, however, this is reflected by the price. With Pantone you pay per number of colours and also by coverage area.
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